Hasbro reapplies for trademark "Sideswipe"

Comics, cartoons, movies and fan stuff.
Post Reply
User avatar
Nevermore
Posts: 10697
Joined: Wed Aug 28, 2002 10:30 pm
Location: Autobase Germany
Contact:

Hasbro reapplies for trademark "Sideswipe"

Post by Nevermore »

Hasbro have been using the spelling "Side Swipe" (two words) ever since the RID Spychanger (with the exception of the OTFCC 2003 exclusive and the Armada Super-Con, both of which seem to have been flukes that later got semi-fixed).

Now it seems they're going to reclaim the "Sideswipe" name proper.
http://tarr.uspto.gov/servlet/tarr?regs ... y=76691233

For those who noticed, the name on the instructions for the Universe Deluxe found on Hasbro's website actually uses the single-word spelling.

Originally found by Transformers @ The Moon.
Looking for a complete Energon Sky Shadow (from Superion Maximus).
Offering: Binaltech Hound, Swindle, Ravage (Corvette), Skids.
Can buy in stores: Robot Heroes Tigatron/Inferno, Ricochet/Predaking.
User avatar
glazios
Posts: 227
Joined: Fri Jan 16, 2004 2:18 pm
Location: Rhondda Cynon Taff, S.Wales

Post by glazios »

Awesome. About time, too. Here's hoping they actually manage to get it.
User avatar
Nevermore
Posts: 10697
Joined: Wed Aug 28, 2002 10:30 pm
Location: Autobase Germany
Contact:

Post by Nevermore »

Well, technically, there's no-one really to stop them. Anyone to oppose "Sideswipe" would have also opposed "Side Swipe" seven years ago. Alternatively, anyone registering anything that could pose a problem for "Sideswipe" between 2001 and now would have encountered problems with Hasbro's existing "Side Swipe" trademark.

Essentially, the only thing that has stopped Hasbro from pursuing the single-name spelling up until now was... well, money. Spending several hundred dollars just to get rid of a space in a name was just not worth the effort. Wonder what has changed.
Looking for a complete Energon Sky Shadow (from Superion Maximus).
Offering: Binaltech Hound, Swindle, Ravage (Corvette), Skids.
Can buy in stores: Robot Heroes Tigatron/Inferno, Ricochet/Predaking.
User avatar
Nevermore
Posts: 10697
Joined: Wed Aug 28, 2002 10:30 pm
Location: Autobase Germany
Contact:

Post by Nevermore »

... I just realized that this year's BotCon exclusive was called "Sideswipe" (single name) with a "registered"-® behind it.

However, considering Fun Publications also called two of last year's exclusives "Huffer®" and "Springer®", I'd chalk that up to "They don't know what the hell they're doing".
Looking for a complete Energon Sky Shadow (from Superion Maximus).
Offering: Binaltech Hound, Swindle, Ravage (Corvette), Skids.
Can buy in stores: Robot Heroes Tigatron/Inferno, Ricochet/Predaking.
User avatar
numbat
Posts: 2507
Joined: Fri Dec 09, 2005 11:07 am
Location: Scotland, UK

Post by numbat »

Nevermore wrote:... I just realized that this year's BotCon exclusive was called "Sideswipe" (single name) with a "registered"-® behind it.

However, considering Fun Publications also called two of last year's exclusives "Huffer®" and "Springer®", I'd chalk that up to "They don't know what the hell they're doing".
Maybe they just like the wee R with a circle round it, and think that's all there is to it.

;)

New sale thread added with a range of Transformers including Masterpiece, Botcon, CHUG, RID, Movies etc.

Looking for MP-11T Thundercracker and MP-9 Rodimus v2 (Takara version with as few QC issues as possible).


Check out my new sale thread now!

Also items on eBay.
User avatar
electro girl
Posts: 1719
Joined: Tue Mar 25, 2008 4:38 pm
Location: Robot Republic of Yorkshire.
Contact:

Post by electro girl »

If there is one thing I love in lif its the wee R with a circle round it.:up:
-------------------------
A Chinese cartoon where the robots turn into blingwads!
User avatar
Nevermore
Posts: 10697
Joined: Wed Aug 28, 2002 10:30 pm
Location: Autobase Germany
Contact:

Post by Nevermore »

numbat wrote:Maybe they just like the wee R with a circle round it, and think that's all there is to it.
There's just one problem with this: Slapping the "registered"-® behind a name you don't actually have registered with the USPTO is... illegal.
Looking for a complete Energon Sky Shadow (from Superion Maximus).
Offering: Binaltech Hound, Swindle, Ravage (Corvette), Skids.
Can buy in stores: Robot Heroes Tigatron/Inferno, Ricochet/Predaking.
User avatar
electro girl
Posts: 1719
Joined: Tue Mar 25, 2008 4:38 pm
Location: Robot Republic of Yorkshire.
Contact:

Post by electro girl »

Nevermore wrote:There's just one problem with this: Slapping the "registered"-® behind a name you don't actually have registered with the USPTO is... illegal.
Its still fun though.
-------------------------
A Chinese cartoon where the robots turn into blingwads!
Cliffjumper
Posts: 32206
Joined: Wed Jan 31, 2001 5:00 am

Post by Cliffjumper »

I'm pretty sure I've done the same at various points... Still, glad that space is gone, no more slavishly referring to figures as Side (leaves room, re-enacts title sequence of Catch Me If You Can) Swipe.
Post Reply