The profit margin on the smaller toys has been really small, so they get a smaller percentage return on scouts and below than they do on Deluxes and up. This worked when Deluxes could still be in that 'impulse buy' range, but now that they're up to 'gifts and collectors only' range, it's biting them in the ass.Warcry wrote:I've been baffled by Hasbro's choices re: size class since I got back into the fandom, honestly. During G1, their bread and butter were Minibots or tapes or small combiner-team members.
For most of the G1 period, you didn't really get something we would call 'deluxes'. You went right from the smaller minibots to the boxed Diaclones. The only figures I could think of that qualified as 'Deluxes' for today would be the double Targetmasters... struggling to think of any more. So, for G1, anything in a box tended to be gifts and for explicit fans, where the pegged toys were the impulse buys which flew off the shelves.And all of those toys were smaller and (adjusted for inflation) cost the same or less than even Scouts or Cyberverse Commanders do now. I don't know if I can quite say that they were the bulk of the line, but they were a good slice of it and they were by far the easiest things to find.
(I remember one time that I was picking up Cyclonus that a few parents were around and would REFUSE to buy the boxed figures, since they were those 'expensive playsets'. They just stuck to the 'regular figures'.)
Prime is doing well on the Hub, but that's a very small and sharply dwindling market as more and more people are ditching their cable or satellite when they're doing their monthly bills and wondering if over $100 (US) is worth it. Kids just don't really know about the show, unfortunately. Hasbro probably could cross-sell their DVD releases a lot better, though.* Prime hasn't really made a big impression on any of the kids I know. The movies and even G1 reruns seem to get more attention, which doesn't bode well for the line. Is it different elsewhere?