Hasbro reapplies for trademark "Sideswipe"

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Nevermore
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Hasbro reapplies for trademark "Sideswipe"

Post by Nevermore » Sat Jul 19, 2008 9:05 am

Hasbro have been using the spelling "Side Swipe" (two words) ever since the RID Spychanger (with the exception of the OTFCC 2003 exclusive and the Armada Super-Con, both of which seem to have been flukes that later got semi-fixed).

Now it seems they're going to reclaim the "Sideswipe" name proper.
http://tarr.uspto.gov/servlet/tarr?regs ... y=76691233

For those who noticed, the name on the instructions for the Universe Deluxe found on Hasbro's website actually uses the single-word spelling.

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Post by glazios » Sat Jul 19, 2008 4:11 pm

Awesome. About time, too. Here's hoping they actually manage to get it.

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Post by Nevermore » Sat Jul 19, 2008 5:43 pm

Well, technically, there's no-one really to stop them. Anyone to oppose "Sideswipe" would have also opposed "Side Swipe" seven years ago. Alternatively, anyone registering anything that could pose a problem for "Sideswipe" between 2001 and now would have encountered problems with Hasbro's existing "Side Swipe" trademark.

Essentially, the only thing that has stopped Hasbro from pursuing the single-name spelling up until now was... well, money. Spending several hundred dollars just to get rid of a space in a name was just not worth the effort. Wonder what has changed.
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Post by Nevermore » Sun Jul 20, 2008 10:55 am

... I just realized that this year's BotCon exclusive was called "Sideswipe" (single name) with a "registered"-® behind it.

However, considering Fun Publications also called two of last year's exclusives "Huffer®" and "Springer®", I'd chalk that up to "They don't know what the hell they're doing".
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Post by numbat » Sun Jul 20, 2008 11:03 am

Nevermore wrote:... I just realized that this year's BotCon exclusive was called "Sideswipe" (single name) with a "registered"-® behind it.

However, considering Fun Publications also called two of last year's exclusives "Huffer®" and "Springer®", I'd chalk that up to "They don't know what the hell they're doing".
Maybe they just like the wee R with a circle round it, and think that's all there is to it.

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Post by electro girl » Sun Jul 20, 2008 11:20 am

If there is one thing I love in lif its the wee R with a circle round it.:up:
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Post by Nevermore » Sun Jul 20, 2008 11:35 am

numbat wrote:Maybe they just like the wee R with a circle round it, and think that's all there is to it.
There's just one problem with this: Slapping the "registered"-® behind a name you don't actually have registered with the USPTO is... illegal.
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Post by electro girl » Sun Jul 20, 2008 11:46 am

Nevermore wrote:There's just one problem with this: Slapping the "registered"-® behind a name you don't actually have registered with the USPTO is... illegal.
Its still fun though.
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Post by Cliffjumper » Sun Jul 20, 2008 12:01 pm

I'm pretty sure I've done the same at various points... Still, glad that space is gone, no more slavishly referring to figures as Side (leaves room, re-enacts title sequence of Catch Me If You Can) Swipe.

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